450’s flagship beers centered around their farming history. When it came time to design their seasonal packaging, we got to be more punchy and illustrative—marking a fun time every year when you can buy their latest single hop IPA, or a high octane RIS.
Our first branding presentation was cut short so Dave could fix a tractor. We know this sounds like a lie, but it really happened. It worked out okay though—we ended up drinking a bunch of wine until he came back.