Atlanta Brewing Co.
Breathing New Life Into Georgia’s Original Craft Brewery
Atlanta Brewing (formerly, Red Brick Brewing) is a 25 year old brewery that was looking to breathe new life into its brand. Like many older breweries, they’ve spent the better part of the last decade getting squeezed from both ends of the market; new breweries were stealing away off premise sales and general excitement while Big Beer was driving down prices through its vast distribution network.
We worked with the Atlanta Brewing team to rebrand and reposition the brewery to tell the compelling story of Georgia’s oldest brewery—weathering recessions, the craft beer explosion, and a rapidly changing cityscape itself. This played out over an updated brand identity, package design system, environmental design, merch and a responsive website.
In the year following this rebrand, Atlanta Brewing’s core beer sales increased by 26.6%. Merch sales saw a 113.9% increase and they’ve successfully launched 1 new market
Read a behind the scenes story about this branding process over on our blog. You can also listen to an episode of the BrewBound Podcast on Atlanta’s rebrand with their marketing director, Cameron Davis.
Working with CODO was an amazing experience. They took the time to research our local market and the company (talking to everyone in the organization) and bring back design that hit on everything we wanted (which seems impossible with so many people and opinions!). They were incredibly responsive and open to feedback and talking through processes. I couldn’t be happier with our decision to use them for our rebrand.