Sitka Salmon Shares is completely rewriting the seafood economy by catching one fish at a time in the pristine waters of Alaska and hand-delivering it to homes throughout the United States. In order to build their boat-to-doorstep model, they’ve taken custody of the entire supply chain, from sustainably catching each fish, to processing, shipping and delivering them to your doorstep.

We journeyed to Sitka to explore ideas of wild Alaska, the grassroots angle of knowing the fisherman who catches your food, and the pleasure of enjoying some of the highest quality fish in the world. We then designed a brand identity, packaging, a seafood pocket guide, a fully responsive eCommerce website, personalized postcards, and dozens of campaigns over the last several years to tell these stories.