Brewmaster Survey

Karl Strauss

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1. Karl Strauss is a giant in the beer industry, but most consumers — and most brewers today? — may never have heard his name. Why do you think Karl is still relevant in 2023 and beyond?

2. What should people think about when they hear the Karl Strauss name? (The man, the brewery, what it all stands for?)

3. What are Karl Strauss’ (the brewery) brand values?

4. What opportunities do you see for Karl Strauss over the coming years?

5. What is one word to describe Karl Strauss Brewing?

6. If Karl Strauss Brewing were a person, what personality traits would it have?

7. Who does Karl Strauss compete with?

8. What sets you apart from your competition? What can you completely own?

9. Who drinks your beer? Different audiences? What brands do they like?

10. What beer best represents Karl Strauss?

11. Do you have any Beyond Beer / extensions on the horizon? (e.g. Hop Water, seltzer, RTD cocktails)

12. Where do you see Karl Strauss in 5 years? 10 years? Grand vision? Production & distribution goals? Location(s)? Role in the community?

13. What do you want to be known for?

14. Tombstone exercise: Karl Strauss goes out of business 25 years from now. What do people say about your brewery? What is your legacy?

Brewmaster Survey

Karl Strauss

Let's get started.

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