Retail / Accounts Survey

Karl Strauss

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1. Karl Strauss is a giant in the beer industry, but most consumers — and most brewers today? — may never have heard his name. Why do you think Karl is still relevant in 2023 and beyond?

2. What should people think about when they hear the Karl Strauss name? (The man, the brewery, what it all stands for?)

3. What are Karl Strauss’ (the brewery) brand values?

4. What opportunities do you see for Karl Strauss over the coming years?

5. What is one word to describe Karl Strauss Brewing?

6. If Karl Strauss Brewing were a person, what personality traits would it have?

7. Who does Karl Strauss compete with?

8. What sets you apart from your competition? What can you completely own?

9. Who drinks your beer? Different audiences? What brands do they like?

10. What is one thing you wish Karl Strauss would do differently?

Retail / Accounts Survey

Karl Strauss

Let's get started.

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