In the case of Big Lug Canteen, we wound up wrangling with some pretty high-level questions. Such as: how can another craft brewery stand out in an energetic, fiercely competitive market? Or to put it more plainly: What if we didn’t encrust every inch of the tasting room with black pipe, dark wood and too-cool-for-school glowering Edison bulbs?
“We didn’t really know what we wanted, but we knew what we didn’t want, and in the end the branding made us a little excited and giddy because it was what we both had in mind but couldn’t express. We highly recommend CODO, but mostly because they’re handsome.”