Piazza Produce

Piazza Produce

A midwestern heritage brand

Piazza Produce was founded in 1970 by Pete and his father, Paul Piazza, with one truck, one route and one client, based out of the old Indianapolis Produce Terminal. What was once a small produce distribution company has grown into a midwest powerhouse with hundreds of trucks on the road 24 hours a day, 363 days a year (they take Christmas and Thanksgiving off). After a period of aggressive growth, mergers, and adapting to a fast-changing market, Piazza came to CODO to reconsider their positioning and branding.

We guided them through our Hands-on Branding process, helping to frame their roots as a family-owned, service-oriented business in the community. This process resulted in a new brand identity, sales materials, stationery, vehicle design, suite of logos for their varying specialty programs and events, and a feature-rich responsive website.

You can read a more detailed writeup over on our blog.


Brand Strategy / Brand Architecture / Website / Environmental Design

Cody and Isaac are some badass #$@!%#$&^*#$%!

Marcus AgrestaVice President, Piazza Produce