Plain Spoke Cocktail Co. is a ready-to-drink (RTD) canned cocktail available across the Midwest. Two friends with over 20 combined years in the hospitality and beverage industry came together to develop a proprietary process (science!) that keeps their canned cocktails fresher for longer without all the added sugar and junk you find in other RTDs.

We worked with the Plain Spoke team to develop naming and positioning, branding and packaging—all wrapped up in a slightly vintage, dry, midwestern aesthetic.