When Greg Smith first contacted us to brand a new beer project, we thought he was pulling our leg. Printer’s Ale Manufacturing Co. is a production brewery in Carrollton, Georgia that honors Greg’s family story: a great, great, great grandfather in Germany opens a brewery in 1800. His son immigrates to the United States in 1911 where he opens a printing company. Several generations later, Greg still runs that printing company. Home brewing all the while, Greg decides to go pro.

We worked with him to develop a strong identity, marrying a beautiful old Jobber press with graphic novels and just a skosh of punk rock. We designed his core lineup of beers to stand out in a crowded Georgia market; Cyan, Magenta, Yellow and Black are named after the inks that print shops use every day. Then, we designed and launched a fully-custom responsive website to help tell the Smith family story. We hope you will agree: what these guys are up to is no joke.