Prodigy Brewing Co
Branding a Craft Brewery in Beijing, China
Prodigy Brewing is a new craft brewery in Beijing, China. We had the privilege of going on a whirlwind trip to Beijing to meet their team and explore how ideas of Education, Pedigree and Quality could come together to tell a compelling story and connect with Chinese beer drinkers. This guided us as we went on to frame their brand positioning and identity, flagship packaging and website.
Check out an extensive behind-the-scenes look at this branding process on our blog.
We had to travel 7,000 miles around the world to realize that the Chinese craft beer consumer wants a Western-made beer brand. Or at least, a craft beer that has some semblance of America.