Rebranding a Denver Staple
At only five years old, Prost Brewing is one of the most popular breweries in Colorado. As they prepare to launch the competitive California and Texas markets, they wanted to update their old branding to match their world class German beer. What started as a conversation about retooling packaging quickly morphed into a rebranding and repositioning project, including core identity and messaging, packaging (spanning 9 different beer bottles and 6-pack carriers, variety pack and case boxes), merch, sales material, environmental design and a fully-responsive website, all built from the ground up.
You can read a more thorough behind-the-scenes look at how we balanced a traditional German look and feel with more contemporary aesthetics over on our blog.