Rebranding Good George Brewing

Rebranding Good George Brewing

Reigniting one of New Zealand’s largest craft breweries

Good George Brewing is one of New Zealand’s largest craft breweries. With products spanning multiple Bev Alc categories (craft beer, cider, spirits, RTD cocktails, NA) and dozens of taprooms and bars throughout the country, their aesthetics were wandering and becoming harder to corral under a consist story and language. 

We worked with their team on an in depth Brand Architecture and Strategy process en route to a sweeping rebrand and packaging revamp across their entire product line.

Read a deep dive process review over on the Beer Branding Trends Newsletter.


Brand Architecture / Brand Strategy / Brand Identity / Package Design / Merch Design