NoDa Brewing Co.
Rebranding one of North Carolina’s most popular breweries
NoDa Brewing, maker of the world famous Hop Drop ‘n Roll IPA, is one of North Carolina’s most popular breweries. After more than 10 years in business, their team felt that their branding no longer reflected who they were as a company. They partnered with CODO on a deep dive Brand Strategy engagement en route to carefully refining their core logo system, flagship labels and several follow-on seasonal brands.
Check out a deeper behind the scenes case study on this project over on our blog. We also published a companion podcast with NoDa’s Director of Strategic Development, Jacob Virgil, if you’d prefer to listen in.
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Working with CODO was, and continues to be, an amazing experience. Unlike other agencies I’ve worked with over the years, working with CODO felt like a true partnership from the jump. I engaged CODO to breathe new life into our 10+ year old brewery brand in order to help us broaden our customer base without forsaking the customers who have been with us since the beginning. Typically when doing this you’re going to excite some people and anger others. But our brand refresh was met with praise from our team at the brewery, distributors, and customers. What’s more, is that it’s immediately showing the results we had hoped for.
