Mission Brewing
Rebranding an iconic San Diego legacy brewery
Originally founded in 1913, Mission Brewing is one of the oldest breweries in America. In 2022, this iconic San Diego brewery reached out to CODO to help navigate a mission critical brand refresh. We had to honor their historic look and feel without looking dusty on shelf and/or hanging their hat on being old. The result was a beautiful brand identity and completely revamped flagship portfolio as well as a handful of successful new Sub Brands.
We published a deep dive case study on this project over on the Beer Branding Trends Newsletter, and we also recorded a fun companion podcast with Mission’s CEO, Dan Partelow. Give that a listen here for more background project context.
Services
Mission Brewing is one of San Diego’s oldest breweries [founded in 1913]. We knew that refreshing the brand while maintaining some of the iconic imagery our consumers have come to love was going to be challenging. We partnered with CODO and they helped us navigate this process in a creative way while keeping everyone on schedule. The results were a perfect blend of vibrant revitalization with a touch of legacy. But more importantly, this work has helped drive our business with retailers and create a much better connection with our core consumer.
