Rebranding Southern Brewing
Standing out in a stacked Georgia Craft Beer market
Southern Brewing is a popular production brewery and hangout spot in Athens, Georgia. A five-minute getaway from the bustling college town of Athens, SoBrewCo has been slinging pints, organizing concerts and inviting Georgians of all stripes into the craft beer scene. Recent legislation in GA spurned an explosion of craft brewery openings, and the folks at Southern were feeling the heat of ever-increasing competition on shelves and in taprooms. With the goal of maturing their brand image and increasing recognizability on shelves, they reached out to CODO to develop a new brand identity and packaging system for their core lineup of beers, as well as their limited release series. Read more about the approach behind this project over on our Stories page.
We really felt like we needed a new look and to grow up a bit, from a marketing standpoint, in order to compete. We needed a set of outside eyes to really give everything a once-over and unify our packaging, tap room and merch under one umbrella.