Three Rivers Distillery

Three Rivers Distilling Co.

Rebranding a Midwest Distillery

Operating since 2016, Three Rivers Distilling Co. is a must-visit distillery, bar, restaurant and event space located in Fort Wayne, Indiana. Obsessively focused on making the best spirits they possibly can—using grain and barrels sourced locally from Northern Indiana—TRDCo. was basically doing everything right. There was only one problem: Their old logo and packaging did not communicate the artisan dedication behind their products. We joined forces with Three Rivers to undertake a foundational rebranding process, all while sipping delicious bourbon and learning a great deal about the distilling process. This partnership culminated in a new logo, fresh retail packaging, signage on site in their distillery lounge, plus social media promotion and custom art for promotional merch.

Check out the full story on our stories page for an in-depth peek behind the barrels.




We knew CODO was a perfect fit for us after our first conversation. After building our brand strategy, they presented two concepts to us that were each spot on from our initial discovery sessions. We had to choose one, but we could have been completely happy with either direction. Not only did they speak our same language (TTB lingo), but they also fit with our brand personality and made us feel at home through the entire process. I would recommend them to any company looking to up their game in their existing brand or change their brand entirely, as we chose to do.

Marla SchneiderPresident, Three Rivers Distillery