Your Friendly Neighborhood CPG
Is this weed or banana chips?
Early entrants in the cannabis space targeted connoisseurs and folks who knew what they were looking for. Everything became expensive and premium-looking—even a little fussy. This leaves a whole lot of people who might be “weed curious” but do not know where to begin, let alone the difference between an indica or a sativa.
Driven primarily by edibles, this approach does a great job of speaking to the newcomers. Eschewing the snooty and upscale for the bright and poppy, this positioning is, above all else, friendly and non-intimidating. This visual trend positions weed like any other unassuming Consumer Packaged Good (CPG) you’d find in your local grocery store. It will be (to borrow a craft beer term) sessionable and not smack of pretentious weed branding (and the stigma it can carry).