Big Lug Brewing

Big Lug Brewing

Helping One of Indiana’s Favorite Breweries Grow

We first worked with Big Lug Canteen on their flagship brewpub in Nora, Indiana. Fast forward two years, and we helped Eddie and Scott launch two new concepts, a Bavaria-meets-Indiana restaurant called Liter House and a Texas Beer & Barbecue hall called Half Liter. 

These new concepts allowed Scott to begin packaging their beer (something people had been clamoring for for several years). This resulted in a delightfully vintage lineup of cans carrying a variety of styles from their popular Kristofferson Oatmeal Pale Ale to their German IPA, Alpenhorn. You can find these bad boys throughout central Indiana wherever fine beer is sold. 

Don’t sleep on Goat Ranch, it’s one of the best beers in Indiana.


Brand Strategy / Brand Architecture / Naming / Package Design