Fernson Brewing was one of CODO’s earliest craft brewery branding clients (back in 2012/13). More than 10 years later (!!!), Fernson partnered with CODO on an important package refresh. Their goal was to push their flagship portfolio more towards a collection of individual Sub Brands so they can do more tailored storytelling and marketing. 

We took their team through an expansive art direction process en route to finalizing their Lion’s Paw Lager and Shy Giant IPA. 

Read our deep dive case study for a look at our art direction and illustration process. And we recorded a companion podcast with Fernson founders, Derek and Blake, that explores why this move towards more individualized flagship brands was the right choice for today’s beer market.