Pizzology Craft Pizza

Pizzology is the brainchild of Indianapolis restaurateur Neal Brown, who views pizza as a perfectly accessible on-ramp to fine dining. Featuring wood-fired Neapolitan pizza, plus a wider range of Italian favorites (we suggest the gnocchi), it’s one of our favorite places in town.

We worked with Neal to update Pizzology’s branding, focusing on educating customers about the cuisine with just a smidgen of snark. This resulted in an updated identity system, carryout packaging, merch, a completely custom menu system and an expansive environmental design system.

You can read an in-depth, behind-the-scenes look at this project over on our blog.

Scope

Branding

Environmental Design

Web Design

It was a fun place to take the messaging because you essentially have the food quality you’d expect from a fine dining experience in the relaxed atmosphere of a local, lived-in favorite pub. And what better on-ramp, than craft pizza and beer? What’s more democratized than that? Keep your weird edible foams and twigs to yourself. This is pizza, man.

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